Business Dictionary : Lead
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Lead : verb : to be the first or to be in front
The company leads the market in cheap computers.
Lead : verb : to be the main person in a group
She will lead the trade mission to Nigeria.
The tour of American factories will be led by the minister.
NOTE : leading - led
Leader : noun : person who manages or directs others
The leader of the construc¬tion workers union
The construction workers leader
She is the leader of the trade mission to Nigeria.
The minister was the leader of the party of industrialists on a tour of American factories.
Leader : noun : a product which sells best
A Market Leader = product which sells most in a market or company which has the largest share of a market
Loss-Leader = article which is sold very cheaply to attract customers
Leader : important share or share which is often bought or sold on the Stock Exchange
Leading : adjective : most important
Leading industrialists feel the end of the recession is near.
Leading shares rose on the Stock Exchange.
Leading shareholders in the company forced a change in management policy.
They are the leading company in the field.
Lead Time : noun : time between deciding to place an order and receiving the product
The lead time on this item is more than six weeks.
Lead (up) to : verb : to be the cause of
The discussions led to a big argument between the management and the union.
We received a series of approaches leading all to the takeover bid.
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