Business Dictionary :
Launch



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Launch : verb : to put a new product on the market (usually spending money on advertising it)

  • They launched their new car model at the motor show.

  • The company is spending thousands of pounds to launch a new brand of soap.

    • Launch : noun : act of putting a new product on the market
  • The launch of the new model has been put back three months.

  • The company is geared up for the launch of the new brand of soap.

  • The management has decided on a September launch date.

    • Launching : noun : act of putting a new product on the market


    Launching Costs = costs of publicity for a new product


    Launching Date = date when a new product is officially shown to the public for the first time


    Launching Party = party held to advertise the launching of a new product


    NOTE : no plural



















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