Business Dictionary :
Diversify

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Diversify : verb : to add new types of business to existing ones


Diversify : verb : to diversify into new products


Diversify : verb : to invest in different types of shares or savings so as to spread the risk of loss


Diversification : noun : adding another quite different type of business to a firm's existing trade


Product diversification = adding new types of products to the range already made


Diversification into new products = adding new types of products to the range already made