Business Dictionary : Brand
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Brand : noun : make of product which can be recognized by a name or by a design
• The top-selling brands of toothpaste
• The company is launching a new brand of soap.
Brand Name = name of a brand
Brand Image = idea of a product which is associated with the brand name
Brand Loyalty = loyalty by the customer who always buys the same brand
Own Brand = name of a store which is used on products which are specially packed for that store
Branded : adjective : renowned
Branded Goods = goods sold under brand names
Brand New : adjective : quite new or very new
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