May 25, 2008
Thursday, 22nd May 2008 : Today's Word is ...
Lucrative
Pronunciation : loo-kra-tiv
1. producing wealth
2. producing a sizeable profit
3. highly profitable
4. productive, well-paid
Middle English lucratif, from Old French, from Latin lucr�t�vus, from lucr�tus, past participle of lucr�r�, to profit, from lucrum, profit
advantageous, fat, moneymaking, profitable, remunerative, rewarding, productive, well-paid
poorly paid, unproductive, unprofitable
� She signed a very lucrative contract with the basketball association.
� What they followed was a lucrative marketing strategy.
� In 1809 he was a captain in the Guards, wore medals, and held some special lucrative posts in Petersburg.
� And it is to be noted, that the trade of merchandize, being the most lucrative, may bear usury at a good rate; other contracts not so.
� lucratively : Adverb
� lucrativeness : Noun
� lucre : Noun